Our Commitment to Your Privacy
We at Retail Network Services Group, LLC, owners of BrandsDirect, respect and honor your right to privacy, and we are committed to protecting it. We have used our best efforts to design our website, web-based services, and back-office systems to protect the private information you provide to us. If you choose to provide us with your personal information (any information by which you can be identified), you can be sure that we will use your information only for supporting and enhancing your shopping and purchasing experience with BrandsDirect. If you do not choose to provide your personal information to us, and will not be purchasing one of our products online, we have designed our web systems in such a way that you can have a great shopping experience without ever revealing any personal information to us.
BrandsDirect provides this Online Privacy Statement to make you aware of our privacy policy and practices and of the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available at each point within our site where you are requested or required to enter personal information.
What We Collect
We collect different types of information from you depending on each type of service you choose from us.
- When you choose to register yourself with BrandsDirect, we will collect your name, e-mail address and Zip code, plus ask you to enter a login and password. With this information, our computers can store your personalized shopping cart items and any shopping information you collect from our Web store, so that it is available to you on your next visit with us.
- When you choose to participate in one of our online promotions, we will ask you for your name, e-mail address, and Zip code in order to be able to contact you via e-mail regarding an incentive on your next purchase. Should this promotion be a contest, we will use your information to contact you should you win.
- When you choose to order online with us, we will request information that will ensure that your order is processed in an accurate, secure and timely manner. The information we request includes your name, billing address, delivery address, e-mail address, contact phone number, delivery and installation preferences, credit card number and credit card expiration date. In fulfilling your order, we only share this information with our store partners and other fulfillment affiliates to the extent necessary to fulfill your order in a satisfactory manner.
- We only use your credit card information for payment processing and do not retain your credit card information for other purposes.
- When you choose to order online with us, you will receive administrative e-mail regarding your order that cannot be opted out of. The first e-mail you receive will be an acknowledgement of your order. The information included in this order acknowledgement consists of product descriptions and identification, product pricing, your total order cost, your order number, and confirmation of your delivery and installation information. This e-mail will contain all of your order information so that you will be able to track the status of your order at any time. You will also receive a second e-mail when your order is fulfilled through one of our fulfillment partners reminding you of delivery times, and confirming all installation information.
- Following your purchase at BrandsDirect, we may use your information to follow up with you to evaluate the quality of your purchase, delivery and installation experience and to request any feedback you may have to help us serve you better the next time.
- We will always give you an opportunity to opt out of any non-fulfillment e-mail we send to you, should you give us permission to e-mail you with product information, product specials or any other shopping information that may be of benefit to you in making a purchase decision.
How We Collect Information
In every case, we collect your personal information only after you choose to give it to us. We also make use of special computer system features to help our computer systems recognize your computer system's browser and website computer features to serve you better when you are shopping with us.
Cookies
To enable personalized shopping experiences such as saving your shopping cart across multiple online shopping visits, we use a feature on your Internet browser called a cookie. Cookies are small files that your web browser places on your computer's hard drive so that our computers recognize your browser the next time you visit us. We use these computer file cookies to keep track of your personalized shopping cart. You always have the choice to disable your browser's ability to place our computers' cookies on your computer's hard drive. But by disabling these cookies, you will not be able to use your personalized shopping cart features during any of your website shopping and purchasing experiences with us.
Log Files
In order to help us analyze shopping trends anonymously, we use your Internet Protocol (IP) address to help identify from which website you clicked through to us, and to analyze our users' shopping click-stream within our website. This click-stream analysis can include referring, entry and exit website pages, date/time stamps, number of clicks to complete shopping and purchasing tasks, site administration, tracking our users' movement, and gathering broad demographic information for aggregate use. IP addresses are never linked to any personal information that can be used to identify you.
Links to/from Other Websites
To help promote and/or distribute our online BrandsDirect website, our site may have links to other websites on the Internet, that are owned by third-party vendors and other third parties. We may also have links to BrandsDirect placed on other third-party websites, on which you may clicked to visit us via one of these affiliate websites and/or to improve your shopping experience. These other web sites have their own rules on privacy that you should review. Retail Network Services Group, LLC is not responsible for the privacy policies of these third-party or affiliate websites.
Security
BrandsDirect is committed to ensuring the security of your information and to protecting your account information against unauthorized access or release. To achieve this level of security, as well as maintain data accuracy and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use encryption when collecting or transferring sensitive data such as credit card information. We will not give, sell, rent or loan any identifiable personal information to any third party unless you have authorized us to do so or we are legally required to do so.
Correcting, Updating, Deactivating
You may correct, update or ask us to delete any and all information you have chosen to provide to us:
- E-mail customerservice@BrandsDirect.com and request what you wish us to do.
- Log in to our registration area and make changes or deletions yourself.
- Call us toll-free at 1-800-471-8952.
- You may also respond to any e-mail with "Remove" or "Unsubscribe" in the subject line to be removed from any future mailings.
Federal Law Limits Your Credit Card Liability
Federal law limits an individual's liability if their credit card information should ever fall into the wrong hands. Under the Fair Credit Billing Act of 1975, you may dispute the charges on your account with your credit card company and temporarily withhold payment while they investigate the situation. Even if your creditor disagrees that unauthorized purchases were made, you're generally only liable for the first $50 in fraudulent charges.
Notification of Changes
If we decide to make changes to our privacy policy, we will post those changes on our homepage so our users are always aware of what information we collect, how we use it, and, under any circumstances, if any, we disclose it. If any changes are made that affect you, we will e-mail you prior to using your information to request your approval. If you have opted out of communication with our website, then you will not be contacted, nor will your personal information be used in this new manner. We will always use personal information in accordance with our privacy policy under which the information was collected. |
