Brandsdirect respects and honors your right to privacy, and we are committed to protecting it. We have used our best efforts to design our website, web-based services, and back-office systems to protect the private information you provide to us. If you choose to provide us with your personal information (any information by which you can be identified), you can be sure that we will use your information only for supporting and enhancing your purchasing experience with Brandsdirect.com. If you do not choose to provide your personal information to us, we have designed our web systems in such a way that you can have a great shopping experience without ever revealing any personal information to us.

Brandsdirect provides this Online Privacy Statement to make you aware of our privacy policy and practices and of the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available at each point within our site where you are requested or required to enter personal information.

We collect different types of information from you depending on each type of service you choose from us.

• When you choose to register yourself with Brandsdirect.com's Stay on Top email notification program, we will collect your e-mail address.
• We will always give you an opportunity to opt out of any e-mail we send to you, should you give us permission to e-mail you with product information, product specials or any other shopping information that may be of benefit to you in making a purchase decision.

In every case, we collect your personal information only after you choose to give it to us. We also make use of special computer system features to help our computer systems recognize your computer system's browser and website computer features to serve you better when you are shopping with us.

To enable personalized shopping experiences, we use a feature on your Internet browser called a cookie. Cookies are small files that your web browser places on your computer's hard drive so that our computers recognize your browser the next time you visit us. You always have the choice to disable your browser's ability to place our computers' cookies on your computer's hard drive. But by disabling these cookies, you will not be able to use your personalized features during any of your website shopping experiences with us.

In order to help us analyze shopping trends anonymously, we use your Internet Protocol (IP) address to help identify from which website you clicked through to us, and to analyze our users' click-stream within our website. This click-stream analysis can include referring, entry and exit website pages, date/time stamps, number of clicks to complete shopping tasks, site administration, tracking our users' movement, and gathering broad demographic information for aggregate use. IP addresses are never linked to any personal information that can be used to identify you.

To help promote and/or distribute our online Brandsdirect.com website, our site may have links to other websites on the Internet that are owned by third-party vendors and other third parties. We may also have links to Brandsdirect placed on other third-party websites, on which you may have clicked to visit us via one of these affiliate websites and/or to improve your shopping experience. These other web sites have their own rules on privacy that you should review. Brandsdirect is not responsible for the privacy policies of these third-party or affiliate websites.

Brandsdirect is committed to ensuring the security of your information and to protecting your information against unauthorized access or release. To achieve this level of security, as well as maintain data accuracy and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use encryption when collecting or transferring sensitive data such as credit card information. We will not give, sell, rent or loan any identifiable personal information to any third party unless you have authorized us to do so or we are legally required to do so.

You may correct, update or ask us to delete any and all information you have chosen to provide to us:

  E-mail customerservice@brandsdirect.com and request what you wish us to do.

• Log in to our registration area and make changes or deletions yourself.
• Call us toll-free at 1-800-471-8952.
• You may also respond to any e-mail with "Remove" or "Unsubscribe" in the subject line to be removed from any future mailings.

Federal law limits an individual's liability if their credit card information should ever fall into the wrong hands. Under the Fair Credit Billing Act of 1975, you may dispute the charges on your account with your credit card company and temporarily withhold payment while they investigate the situation. Even if your creditor disagrees that unauthorized purchases were made, you're generally only liable for the first $50 in fraudulent charges.

If we decide to make changes to our privacy policy, we will post those changes on our homepage so our users are always aware of what information we collect, how we use it, and, under any circumstances, if any, we disclose it. If any changes are made that affect you, we will e-mail you prior to using your information to request your approval. If you have opted out of communication with our website, then you will not be contacted, nor will your personal information be used in this new manner. We will always use personal information in accordance with our privacy policy under which the information was collected.